Due to the fact that our song brings about large conotations of possible concepts as opposed to a good narrative idea, we as a group have decided for or video to go with a more concept-based approach as opposed to a narrative structure.
Our video is going to consist of both concept ideas and shots, as well as performance shots of the actors appearing as the band.
Due to our song being entitled 'MoneyGrabber', it was obvious to us that the main concept that the video would be focused around would be money, featuring a 'moneygrabbing' female character who represents the female lead singer of the band. This factor of our video could be referenced to the completely different yet relevant genre of rap, with Kanye West's song 'Gold Digger', where his main theme is also money-grabbing women!
The main topics of our video are going to be:
- Youth Culture - We will focus on how youth of the ska genre dress, what music they listen to and what their interests are.
- Money - A lot of our footage will be based around this, mainly with the use of monopoly money to present how the youth of the genre have an arrogant approach to the economic situation and are in their own almost 'dream world'
- Recession - A variety of our shots will feature recession-hit businesses, that have been struggling, to highlight the relevance to the genre, as this also links back to when the ska genre was big, when Margaret Thatcher was in power, linked with the poor economic situation this came with.
- Irony - By the use of monopoly money as opposed to real money, this shows how the characters are almost not taking the situation seriously, but are instead all about having fun. Shots of recession-hit businesses linked with the upbeat soundtrack and happy mood of the song is very ironic.
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